Organizational reputations are based on organizational actions, and those actions are based upon organizational members’ co-creation of the organization, based upon their perceptions of what the organization is—its core values. Whereas organizational identity is based on internal stakeholder actions and perceptions, organizational reputation is based on external stakeholder perceptions. An …

Corporate communication is a vital instrument of the organization to gain a competitive advantage in corporate setting. Organization can’t execute strategy to their stakeholder without communication. Therefore, corporate communication is important tools and activities for disseminating corporate strategies for the companies. Business communication scholar has become progressively more interested in …

The data in this study was gathered over a period of three months with the conduct of six one-half-day focus groups. Each focus group was composed of a group of approximately ten members of the banking group that provides financial services to businesses. The focus group participants were selected because …